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Media That Moves

A live, interactive workshop building a complete media strategy in real time - from brief to media strategy, covering target market segmentation and channel selection. Specifically designed to address media that shifts behavioural change.

• Global debut: SBCC Summit, Panama City · 23 June 2026
• Johannesburg · October 2026
• Cape Town · November 2026
• Available on request

Masterclasses

Sharp, focused sessions on the topics the industry is navigating right now. A few examples - more to come, with a new masterclass launching every month.

• The Power of Now — Marketing in Real Time
• Digital Essentials
• Thinking Like a Strategist
• Social, Sorted
• Creating for Outdoor

The Media Verse — Foundation Masterclass

A live mapping of the South African media world - industry structure, key stakeholders, media channels, the research ecosystem and the economics of how media is bought and sold.

• Included with Playbook enrolment. 29 January 2027 · 28 May 2027.
• Also available as a standalone session.

The Media-Led Playbook

A live, cohort-based programme built on the Mediology Strategic Flow - from brief to business impact. Pre-module plus 8 modules. 3 hours per session · Every 3 weeks · 9 am -12 pm · 27 hours total contact time.

• Cohort 1: 29 January - July 2027
• Cohort 2: June - November 2027
• Certifies on completion.

• Pre: The Media Verse - January · One session · Foundation for everything that followsOrientation to the SA media world - industry players, landscape and the research ecosystem. Included with enrolment; also available standalone.
• Mod.1: Why Media-Led - Redefining the Future of CommunicationSets the tone for the Academy - the Mediology philosophy as the lens for everything that follows.
• Mod.2: The Marketing Ecosystem - Working Better TogetherHow marketing works, how agencies collaborate, and why the brief is the north star.
• Mod.3: Understanding the Consumer - From Insight to EngagementTurning data into human insight - what people value, how they behave, what moves them.
• Mod.4: Competitive Intelligence & Market Strategy — From Insight to Strategic AdvantageReading the competitive landscape to identify where to play.
• Mod.5: The Media Verse in Practice — Mastering the Channels, the Maths and the PlanEvery channel, the media maths, and the Media Square as the planning truth.
• Mod.6: Media Strategy & Planning — From Metrics to Meaningful ImpactBuilding an actionable media strategy — where media and creative work together.
• Mod.7: Technology, AI & Optimisation — The Future is NowThe ad tech stack, AI in media, and optimising campaigns in real time.
• Mod.8: Capstone — The Full Playbook: From Brief to Business ImpactThe full Strategic Flow applied to a live brief, presented to an industry panel.